State of Email Marketing in Malaysia – The Benchmarks

Since 2017, the marketing automation platform, Getresponse, has been releasing multi-national email marketing statistics based on data it has gathered on its own platform. They analyzed around 4 billion emails sent by their customers in 126 countries, showing how each country performed in terms of email opens, click throughs, and other metrics. We looked at…

Why Enterprise Technology Companies Need a B2B Marketing Agency

Many enterprise technology companies rely on design and marketing support from agencies that only have experience in the B2C or events sectors. But the vast chasm between the frameworks of B2B and B2C can negatively impact the productivity of the internal marketing team and their marketing efforts. Here are four reasons why enterprise technology companies…

Before You Setup Your Next B2B Trade Show Booth, Read This

Trade shows offer great opportunities to create awareness for brand exposure and product exposure. But most B2B businesses that exhibit at trade shows do not do enough to set themselves up for success and leverage their booth for maximum results. The most successful trade show exhibitors market themselves ahead of time with multiple channels and…

How a Chemical Supplier Gained More Sales with B2B Copywriting

In an industry dominated by global chemical giants like Bayer and BASF, smaller chemical production and supply companies have to struggle harder to create their own niche. One such company in Rockford, Illinois, supplied chemicals for the pharmaceutical and agriculture industries both in the US and around the world. Like most chemical suppliers, their sales…