Every business wants a great company profile that can make readers go “WOW!”. But it’s not easy getting one. What many businesses end up with is a standard lackluster profile. Does that sound familiar? Now I’m going to show you how you can avoid that. I’ve reviewed and written hundreds of company profiles over the…
Category: Marketing Assets
How B2B Leaders Adapted Their Content Marketing to Covid-19
The coronavirus pandemic has significantly disrupted business and marketing plans around the world, requiring B2B marketing leaders to rapidly pivot their strategies to ensure their sales pipeline stays fluid. Attending or sponsoring trade events used to play a key role in generating leads. Since they started getting cancelled, many B2B marketing leaders switched their marketing…
How to Map Content to 3 Stages of the Enterprise Technology Buyer’s Journey
Developing B2B content is one of the most rewarding ways to conduct marketing for enterprise technology industries in SaaS, cloud and fintech. When done well by a B2B copywriter, the content will make it obvious to prospects exactly why they need your product and how it will benefit them. It’s not difficult to get started….
