4 Ways B2B Businesses Sabotage Their Own Marketing Communication

Every day, I come across several examples of how B2B businesses sabotage their own marketing communication. These are not isolated to any one industry, but are mistakes that most businesses make. Let me explain. 1. Mixing up corporate communication with business communication Too many businesses put their history, vision and mission prominently on their homepage….

5 Copywriting Mistakes to Avoid for Kindergarten Website Owners

Parents in Malaysia are a pretty savvy bunch and will probably go through many websites and brochures before they settle on a place for their kids. So you need to up your game if you want to compete with other kindergartens on the internet. Here are the top 5 mistakes to avoid on your kindergarten…

How a Chemical Supplier Gained More Sales with B2B Copywriting

In an industry dominated by global chemical giants like Bayer and BASF, smaller chemical production and supply companies have to struggle harder to create their own niche. One such company in Rockford, Illinois, supplied chemicals for the pharmaceutical and agriculture industries both in the US and around the world. Like most chemical suppliers, their sales…

How Timur Oleochemicals Succeeded with B2B Content

This week, we looked closely at the digital content of a Malaysian company. oleochemical company, Timur Oleochemicals for the purposes of inbound marketing. We assessed it on two things: how easily prospects can find Timur Oleochemicals on the internet and how well it communicates its brand and core competencies. But First, What Is Inbound Marketing?…