5 Things You Need to Write an Impressive Company Profile

Every business wants a great company profile that can make readers go “WOW!”. But it’s not easy getting one. What many businesses end up with is a standard lackluster profile. Does that sound familiar? Now I’m going to show you how you can avoid that. I’ve reviewed and written hundreds of company profiles over the…

4 Reasons Why Your Website Is Not Getting Traffic

Many business owners are finding themselves in a frustrating situation: After spending thousands of Ringgits on a new website, the website is not getting any traffic. And there’s no money left in the budget to promote it. Luckily, there is a solution. Over the last few years, Google has increasingly focused on the quality of…

How B2B Leaders Adapted Their Content Marketing to Covid-19

The coronavirus pandemic has significantly disrupted business and marketing plans around the world, requiring B2B marketing leaders to rapidly pivot their strategies to ensure their sales pipeline stays fluid. Attending or sponsoring trade events used to play a key role in generating leads. Since they started getting cancelled, many B2B marketing leaders switched their marketing…

5 Signs You Need to Outsource Your B2B Marketing

From production to sales, many B2B businesses get into the mindset of doing everything themselves. They rely heavily on their sales teams, resellers, and brokers to bring in the revenue while investing little in marketing. However, marketing is such a complex function of any B2B business that it simply cannot be conducted without collaboration with…

5 Ways B2B Marketing Helps You Beat Your Competition

The tried-and-true ways of sales pipeline generation — having a strong and aggressive sales team, a large broker or reseller network and a presence at every prominent trade show — is just not cutting it any more because every competitor is doing the same. When you’re vying for international customers, the competition gets even more…

5 Ways to Exploit the Curiosity Gap for Engaging Marketing Emails

It’s undeniable that clickbait in email subject lines works to improve open rates. It exploits the “curiosity gap” between what we already know and what we want to know. But as marketers, we hesitate to use it for fear of losing brand credibility. So we developed and optimized a style of writing subject lines that…

4 Ways B2B Businesses Sabotage Their Own Marketing Communication

Every day, I come across several examples of how B2B businesses sabotage their own marketing communication. These are not isolated to any one industry, but are mistakes that most businesses make. Let me explain. 1. Mixing up corporate communication with business communication Too many businesses put their history, vision and mission prominently on their homepage….

5 Copywriting Mistakes to Avoid for Kindergarten Website Owners

Parents in Malaysia are a pretty savvy bunch and will probably go through many websites and brochures before they settle on a place for their kids. So you need to up your game if you want to compete with other kindergartens on the internet. Here are the top 5 mistakes to avoid on your kindergarten…

How a Chemical Supplier Gained More Sales with B2B Copywriting

In an industry dominated by global chemical giants like Bayer and BASF, smaller chemical production and supply companies have to struggle harder to create their own niche. One such company in Rockford, Illinois, supplied chemicals for the pharmaceutical and agriculture industries both in the US and around the world. Like most chemical suppliers, their sales…