Get The Most Marketing ROI From a Dietary Supplement Copywriter

Selling and distributing dietary supplements is big business and getting bigger during the pandemic. Ecommerce platforms have lowered the bar to entry, allowing many entrepreneurs to penetrate the market with little capital and expertise. But the industry before Covid-19 was already skyrocketing, growing by 50% in the last few years, reaching $730m by 2019. As…

Hire the Best Construction Industry Copywriter for More Marketing ROI

The construction industry is expected to bounce back post-pandemic as the economy reopens. Analysts say it is set to recover in 2021 and expand by 14.6% after construction activity is renewed. While the outlook is rosy, the surviving construction companies, suppliers, and contractors now face a new problem – increased competition for every contract. That’s…

Hire the Best Travel Industry Copywriter for More Marketing ROI

For travel agencies, attractions, travel e-commerce sites, hospitality and transportation businesses, the end of the pandemic can’t come soon enough. As vaccines roll out around the world and travel restrictions lift, everyone is looking forward to the global travel industry rebounding in 2021. However, the return of travelers will be slow for the foreseeable future,…

4-Step Website Copywriting Guide for Wellness and Therapist Professionals

Perhaps one of the hardest parts of a therapist’s job is self-promotion. Many therapists take on copywriting (the act of writing marketing text) for their own website or promotional material. But it can be difficult to describe your own therapy procedure and conveying your own ability to heal. After all, how do you express the…

7 Must-Try Neuro Copywriting Techniques for Powerful Content

In recent years, a novel way of copywriting called Neuro Copywriting has been getting popular among copywriters across the world. It promises to tap into the hidden regions of the target audiences’ minds and stimulate them to engage with brands. It is based on the growing field of neuro-linguistic programming (NLP). Researchers discovered connections between…

5 Things You Need to Write an Impressive Company Profile

Every business wants a great company profile that can make readers go “WOW!”. But it’s not easy getting one. What many businesses end up with is a standard lackluster profile. Does that sound familiar? Now I’m going to show you how you can avoid that. I’ve reviewed and written hundreds of company profiles over the…

4 Reasons Why Your Website Is Not Getting Traffic

Many business owners are finding themselves in a frustrating situation: After spending thousands of Ringgits on a new website, the website is not getting any traffic. And there’s no money left in the budget to promote it. Luckily, there is a solution. Over the last few years, Google has increasingly focused on the quality of…

5 Signs You Need to Outsource Your B2B Marketing

From production to sales, many B2B businesses get into the mindset of doing everything themselves. They rely heavily on their sales teams, resellers, and brokers to bring in the revenue while investing little in marketing. However, marketing is such a complex function of any B2B business that it simply cannot be conducted without collaboration with…

5 Ways B2B Marketing Helps You Beat Your Competition

The tried-and-true ways of sales pipeline generation — having a strong and aggressive sales team, a large broker or reseller network and a presence at every prominent trade show — is just not cutting it any more because every competitor is doing the same. When you’re vying for international customers, the competition gets even more…

5 Ways to Exploit the Curiosity Gap for Engaging Marketing Emails

It’s undeniable that clickbait in email subject lines works to improve open rates. It exploits the “curiosity gap” between what we already know and what we want to know. But as marketers, we hesitate to use it for fear of losing brand credibility. So we developed and optimized a style of writing subject lines that…