4 Ways B2B Businesses Sabotage Their Own Marketing Communication

Every day, I come across several examples of how B2B businesses sabotage their own marketing communication. These are not isolated to any one industry, but are mistakes that most businesses make. Let me explain. 1. Mixing up corporate communication with business communication Too many businesses put their history, vision and mission prominently on their homepage….

How a Chemical Supplier Gained More Sales with B2B Copywriting

In an industry dominated by global chemical giants like Bayer and BASF, smaller chemical production and supply companies have to struggle harder to create their own niche. One such company in Rockford, Illinois, supplied chemicals for the pharmaceutical and agriculture industries both in the US and around the world. Like most chemical suppliers, their sales…

How to Convince Your Bosses Your Website Needs a Re-write

A poorly-written website poses real challenges to marketing your business, especially when you consider that over 70% of all B2B buying cycles start with an internet search. Websites are also a source of information for potential recruits to your workforce. 80% of successful hires say they looked at the company website before the interview. But…

How Timur Oleochemicals Succeeded with B2B Content

This week, we looked closely at the digital content of a Malaysian company. oleochemical company, Timur Oleochemicals for the purposes of inbound marketing. We assessed it on two things: how easily prospects can find Timur Oleochemicals on the internet and how well it communicates its brand and core competencies. But First, What Is Inbound Marketing?…