Best Digital Agencies in Malaysia for B2B Marketing

Many digital marketing agencies in Malaysia market themselves to B2B businesses. However, they end up offering the exact same services they do to their B2C clients. Very few of them have developed specific skills or best practices to target B2B personas or buying cycles. Generating thought leadership content or data-driven marketing automation workflows for B2B…

Why Enterprise Technology Companies Need a B2B Marketing Agency

Many enterprise technology companies rely on design and marketing support from agencies that only have experience in the B2C or events sectors. But the vast chasm between the frameworks of B2B and B2C can negatively impact the productivity of the internal marketing team and their marketing efforts. Here are four reasons why enterprise technology companies…

10 Types of B2B Content Every Enterprise Technology Company Needs

The B2B sector relies heavily on content marketing for both outbound and inbound marketing to generate demand, build trust, boost authority, develop relationships, bring new leads, and educate prospects. But many B2B marketers have only experienced a narrow band of content, not taking advantage of the full content toolkit they actually have at their disposal….

6 Benefits of Content Marketing for B2B Technology Companies

The buyer decision-making process for B2B technology markets is long and complex, requiring the input of several people in the buyer’s organization. Each of them will have different pain points, knowledge levels, and agendas. How can marketing cater to all those needs and drive the sales pipeline? That’s what great B2B content can help with….

How Oracle Drove Sales for Their Enterprise Solutions

Adapted from B2B Marketing’s Case Study. This case study from B2B Marketing caught our eye as a great demonstration of multi-channel B2B content marketing for enterprise technology solutions. And it features no less than the enterprise IT giant, Oracle. The Challenge Oracle is already a big name in providing enterprise solutions for retail banking. But it…

5 Signs You Need to Outsource Your B2B Marketing

From production to sales, many B2B businesses get into the mindset of doing everything themselves. They rely heavily on their sales teams, resellers, and brokers to bring in the revenue while investing little in marketing. However, marketing is such a complex function of any B2B business that it simply cannot be conducted without collaboration with…

5 Ways B2B Marketing Helps You Beat Your Competition

The tried-and-true ways of sales pipeline generation — having a strong and aggressive sales team, a large broker or reseller network and a presence at every prominent trade show — is just not cutting it any more because every competitor is doing the same. When you’re vying for international customers, the competition gets even more…

Before You Setup Your Next B2B Trade Show Booth, Read This

Trade shows offer great opportunities to create awareness for brand exposure and product exposure. But most B2B businesses that exhibit at trade shows do not do enough to set themselves up for success and leverage their booth for maximum results. The most successful trade show exhibitors market themselves ahead of time with multiple channels and…

Roadmap to Maximise Sales Opportunities with B2B Marketing

If your B2B marketing efforts consist entirely of attending trade shows and cold-calling, you’re probably not leveraging enough of the marketing channels available to you to gain more sales opportunities. For enterprise technology companies, having a great marketing program is critical, but not impossible to obtain. Here’s how to start. 1. Build a prospect profile…