5 Signs You Need to Outsource Your B2B Marketing

From production to sales, many B2B businesses get into the mindset of doing everything themselves. They rely heavily on their sales teams, resellers, and brokers to bring in the revenue while investing little in marketing. However, marketing is such a complex function of any B2B business that it simply cannot be conducted without collaboration with…

5 Ways B2B Marketing Helps You Beat Your Competition

The tried-and-true ways of sales pipeline generation — having a strong and aggressive sales team, a large broker or reseller network and a presence at every prominent trade show — is just not cutting it any more because every competitor is doing the same. When you’re vying for international customers, the competition gets even more…

Before You Setup Your Next B2B Trade Show Booth, Read This

Trade shows offer great opportunities to create awareness for brand exposure and product exposure. But most B2B businesses that exhibit at trade shows do not do enough to set themselves up for success and leverage their booth for maximum results. The most successful trade show exhibitors market themselves ahead of time with multiple channels and…

Roadmap to Maximise Sales Opportunities with B2B Marketing

If your B2B marketing efforts consist entirely of attending trade shows and cold-calling, you’re probably not leveraging enough of the marketing channels available to you to gain more sales opportunities. For enterprise technology companies, having a great marketing program is critical, but not impossible to obtain. Here’s how to start. 1. Build a prospect profile…

5 Ways to Exploit the Curiosity Gap for Engaging Marketing Emails

It’s undeniable that clickbait in email subject lines works to improve open rates. It exploits the “curiosity gap” between what we already know and what we want to know. But as marketers, we hesitate to use it for fear of losing brand credibility. So we developed and optimized a style of writing subject lines that…

4 Ways B2B Businesses Sabotage Their Own Marketing Communication

Every day, I come across several examples of how B2B businesses sabotage their own marketing communication. These are not isolated to any one industry, but are mistakes that most businesses make. Let me explain. 1. Mixing up corporate communication with business communication Too many businesses put their history, vision and mission prominently on their homepage….

5 Copywriting Mistakes to Avoid for Kindergarten Website Owners

Parents in Malaysia are a pretty savvy bunch and will probably go through many websites and brochures before they settle on a place for their kids. So you need to up your game if you want to compete with other kindergartens on the internet. Here are the top 5 mistakes to avoid on your kindergarten…

How a Chemical Supplier Gained More Sales with B2B Copywriting

In an industry dominated by global chemical giants like Bayer and BASF, smaller chemical production and supply companies have to struggle harder to create their own niche. One such company in Rockford, Illinois, supplied chemicals for the pharmaceutical and agriculture industries both in the US and around the world. Like most chemical suppliers, their sales…

How to Convince Your Bosses Your Website Needs a Re-write

A poorly-written website poses real challenges to marketing your business, especially when you consider that over 70% of all B2B buying cycles start with an internet search. Websites are also a source of information for potential recruits to your workforce. 80% of successful hires say they looked at the company website before the interview. But…

How Timur Oleochemicals Succeeded with B2B Content

This week, we looked closely at the digital content of a Malaysian company. oleochemical company, Timur Oleochemicals for the purposes of inbound marketing. We assessed it on two things: how easily prospects can find Timur Oleochemicals on the internet and how well it communicates its brand and core competencies. But First, What Is Inbound Marketing?…