Get The Most Marketing ROI From a Dietary Supplement Copywriter

Selling and distributing dietary supplements is big business and getting bigger during the pandemic. Ecommerce platforms have lowered the bar to entry, allowing many entrepreneurs to penetrate the market with little capital and expertise. But the industry before Covid-19 was already skyrocketing, growing by 50% in the last few years, reaching $730m by 2019. As…

Hire the Best Construction Industry Copywriter for More Marketing ROI

The construction industry is expected to bounce back post-pandemic as the economy reopens. Analysts say it is set to recover in 2021 and expand by 14.6% after construction activity is renewed. While the outlook is rosy, the surviving construction companies, suppliers, and contractors now face a new problem – increased competition for every contract. That’s…

Hire the Best Travel Industry Copywriter for More Marketing ROI

For travel agencies, attractions, travel e-commerce sites, hospitality and transportation businesses, the end of the pandemic can’t come soon enough. As vaccines roll out around the world and travel restrictions lift, everyone is looking forward to the global travel industry rebounding in 2021. However, the return of travelers will be slow for the foreseeable future,…

4-Step Website Copywriting Guide for Wellness and Therapist Professionals

Perhaps one of the hardest parts of a therapist’s job is self-promotion. Many therapists take on copywriting (the act of writing marketing text) for their own website or promotional material. But it can be difficult to describe your own therapy procedure and conveying your own ability to heal. After all, how do you express the…

7 Must-Try Neuro Copywriting Techniques for Powerful Content

In recent years, a novel way of copywriting called Neuro Copywriting has been getting popular among copywriters across the world. It promises to tap into the hidden regions of the target audiences’ minds and stimulate them to engage with brands. It is based on the growing field of neuro-linguistic programming (NLP). Researchers discovered connections between…

5 Things You Need to Write an Impressive Company Profile

Every business wants a great company profile that can make readers go “WOW!”. But it’s not easy getting one. What many businesses end up with is a standard lackluster profile. Does that sound familiar? Now I’m going to show you how you can avoid that. I’ve reviewed and written hundreds of company profiles over the…

State of Email Marketing in Malaysia – The Benchmarks

Since 2017, the marketing automation platform, Getresponse, has been releasing multi-national email marketing statistics based on data it has gathered on its own platform. They analyzed around 4 billion emails sent by their customers in 126 countries, showing how each country performed in terms of email opens, click throughs, and other metrics. We looked at…

Best Digital Agencies in Malaysia for B2B Marketing

Many digital marketing agencies in Malaysia market themselves to B2B businesses. However, they end up offering the exact same services they do to their B2C clients. Very few of them have developed specific skills or best practices to target B2B personas or buying cycles. Generating thought leadership content or data-driven marketing automation workflows for B2B…

4 Reasons Why Your Website Is Not Getting Traffic

Many business owners are finding themselves in a frustrating situation: After spending thousands of Ringgits on a new website, the website is not getting any traffic. And there’s no money left in the budget to promote it. Luckily, there is a solution. Over the last few years, Google has increasingly focused on the quality of…

How B2B Leaders Adapted Their Content Marketing to Covid-19

The coronavirus pandemic has significantly disrupted business and marketing plans around the world, requiring B2B marketing leaders to rapidly pivot their strategies to ensure their sales pipeline stays fluid. Attending or sponsoring trade events used to play a key role in generating leads. Since they started getting cancelled, many B2B marketing leaders switched their marketing…