5 Things You Need to Write an Impressive Company Profile

Every business wants a great company profile that can make readers go “WOW!”. But it’s not easy getting one. What many businesses end up with is a standard lackluster profile. Does that sound familiar? Now I’m going to show you how you can avoid that. I’ve reviewed and written hundreds of company profiles over the…

State of Email Marketing in Malaysia – The Benchmarks

Since 2017, the marketing automation platform, Getresponse, has been releasing multi-national email marketing statistics based on data it has gathered on its own platform. They analyzed around 4 billion emails sent by their customers in 126 countries, showing how each country performed in terms of email opens, click throughs, and other metrics. We looked at…

Best Digital Marketing Agencies in Malaysia for B2B Marketing

Many digital marketing agencies in Malaysia market themselves to B2B businesses. However, they end up offering the exact same services they do to their B2C clients. Very few of them have developed specific skills or best practices to target B2B personas or buying cycles. Generating thought leadership content or data-driven marketing automation workflows for B2B…

4 Reasons Why Your Website Is Not Getting Traffic

Many business owners are finding themselves in a frustrating situation: After spending thousands of Ringgits on a new website, the website is not getting any traffic. And there’s no money left in the budget to promote it. Luckily, there is a solution. Over the last few years, Google has increasingly focused on the quality of…

How B2B Leaders Adapted Their Content Marketing to Covid-19

The coronavirus pandemic has significantly disrupted business and marketing plans around the world, requiring B2B marketing leaders to rapidly pivot their strategies to ensure their sales pipeline stays fluid. Attending or sponsoring trade events used to play a key role in generating leads. Since they started getting cancelled, many B2B marketing leaders switched their marketing…

Why Enterprise Technology Companies Need a B2B Marketing Agency

Many enterprise technology companies rely on design and marketing support from agencies that only have experience in the B2C or events sectors. But the vast chasm between the frameworks of B2B and B2C can negatively impact the productivity of the internal marketing team and their marketing efforts. Here are four reasons why enterprise technology companies…

10 Types of B2B Content Every Enterprise Technology Company Needs

The B2B sector relies heavily on content marketing for both outbound and inbound marketing to generate demand, build trust, boost authority, develop relationships, bring new leads, and educate prospects. But many B2B marketers have only experienced a narrow band of content, not taking advantage of the full content toolkit they actually have at their disposal….

6 Benefits of Content Marketing for B2B Technology Companies

The buyer decision-making process for B2B technology markets is long and complex, requiring the input of several people in the buyer’s organization. Each of them will have different pain points, knowledge levels, and agendas. How can marketing cater to all those needs and drive the sales pipeline? That’s what great B2B content can help with….

How Oracle Drove Sales for Their Enterprise Solutions

Adapted from B2B Marketing’s Case Study. This case study from B2B Marketing caught our eye as a great demonstration of multi-channel B2B content marketing for enterprise technology solutions. And it features no less than the enterprise IT giant, Oracle. The Challenge Oracle is already a big name in providing enterprise solutions for retail banking. But it…