How B2B Leaders Adapted Their Marketing Content Strategies to Covid-19

The coronavirus pandemic has significantly disrupted business and marketing plans around the world, requiring B2B marketing leaders to rapidly pivot their strategies to ensure their sales pipeline stays fluid. Attending or sponsoring trade events used to play a key role in generating leads. Since they started getting cancelled, many B2B marketing leaders switched their marketing…

Why Enterprise Technology Companies Need a B2B Marketing Agency

Many enterprise technology companies rely on design and marketing support from agencies that only have experience in the B2C or events sectors. But the vast chasm between the frameworks of B2B and B2C can negatively impact the productivity of the internal marketing team and their marketing efforts. Here are four reasons why enterprise technology companies…

10 Types of B2B Content Every Enterprise Technology Company Needs

The B2B sector relies heavily on content marketing for both outbound and inbound marketing to generate demand, build trust, boost authority, develop relationships, bring new leads, and educate prospects. But many B2B marketers have only experienced a narrow band of content, not taking advantage of the full content toolkit they actually have at their disposal….

6 Benefits of Content Marketing for B2B Technology Companies

The buyer decision-making process for B2B technology markets is long and complex, requiring the input of several people in the buyer’s organization. Each of them will have different pain points, knowledge levels, and agendas. How can marketing cater to all those needs and drive the sales pipeline? That’s what great B2B content can help with….

5 Signs You Need to Outsource Your B2B Marketing

From production to sales, many B2B businesses get into the mind-set of doing everything themselves. They rely heavily on their sales teams, resellers and brokers to bring in the revenue while investing little on marketing. However, marketing is such a complex function of any B2B business that it simply cannot be conducted without collaboration with…

5 Ways B2B Marketing Helps You Beat Your Competition

The tried-and-true ways of sales pipeline generation — having a strong and aggressive sales team, a large broker or reseller network and a presence at every prominent trade show — is just not cutting it any more because every competitor is doing the same. When you’re vying for international customers, the competition gets even more…

Before You Setup Your Next B2B Trade Show Booth, Read This

Trade shows offer great opportunities to create awareness for brand exposure and product exposure. But most B2B businesses that exhibit at trade shows do not do enough to set themselves up for success and leverage their booth for maximum results. The most successful trade show exhibitors market themselves ahead of time with multiple channels and…

Roadmap to Maximise Sales Opportunities with B2B Marketing

If your B2B marketing efforts consist entirely of attending trade shows and cold-calling, you’re probably not leveraging enough of the marketing channels available to you to gain more sales opportunities. For enterprise technology companies, having a great marketing program is critical, but not impossible to obtain. Here’s how to start. 1. Build a prospect profile…