5 Copywriting Mistakes to Avoid for Kindergarten Website Owners

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Parents in Malaysia are a pretty savvy bunch and will probably go through many websites and brochures before they settle on a place for their kids. So you need to up your game if you want to compete with other kindergartens on the internet.

Here are the top 5 mistakes to avoid on your kindergarten website.

1. Not differentiating your kindergarten

Many parents will already be familiar with the different curriculum and teaching styles available. After a while, all the kindergartens will look the same to them. That’s an opportunity for you to set yourself apart and grab their attention. The best way to figure out what to tell them is to look at your competition and choose your words carefully.

2. Wasting parents’ time by not putting your message upfront

Too often, we see kindergarten websites that force parents to scroll through entire pages before they can get to the information they really want. Don’t waste their time, give them your sales pitch up front at the top of the homepage.

3. Too much focus on photos of kids

The point of a website is communication. You’re not communicating much with same photos of kids at play that every kindergarten website already has. Use photos conservatively. It’s fine to show happy kids, but there’s a time and a place for that.

4. Too much backstory

This happens with many family-run kindergartens who are proud of their heritage and philosophy. You might disagree, but time-sensitive parents don’t have the patience to read through the long history of how your kindergarten started before you tell them why they should choose it.

5. Badly organised website

We constantly see websites that try to cram too much information into one page (or have too many pages!) and create a really bad impression for parents. A badly organised website will suggest your kindergarten is equally as badly organised as well.

Get professional copywriting help

If you run a kindergarten, the best solution for you in the long run is to get a professional copywriter who knows how websites are run to help you create a great experience and first impression for parents. Someone who will study all your competitors and can advise you on what to say and why you need to say it… so you can drive parents to choose your kindergarten.