I spent several years copywriting primarily for consumer and technology products (Nippon Paint and DiGi Telecommunications). I worked closely with their marketing and product teams to develop website content, advertising, leaflets and other promotional material.
I specialise in copywriting for company profiles, brochures and websites for a wide range of industries. Here are some recent samples. Click on each image to find out more.
Enermax.com.my is a biotechnology website for a specialised distributor for animal feedstuff and specialised fats. I developed the copy for their company profile and products to make a niche product range easily understood by laymen. Click here to see it.
MegaGalvanizer.com is a company website for a niche industrial service that protects metal from corrosion. I developed the copy to take the company from a primarily Malaysian market to a worldwide market. Click here to see it.
Aircare.com.my is the microsite for a new product by Nippon Paint. The site was written to educate the public about the dangers of formaldehyde in the air which the paint helps to remove. I developed the research and copy for the entire site. Click here to see it.
KSC Investment Managers is an investment boutique based in Mont Kiara. I re-developed their corporate profile and the copy for all their solutions and strategic plans on their corporate website. Click here to see it.
DiGi Business is a division of DiGi Telecommunications that develops call plans and business solutions targeted at businesses. I have been developing copy and concepts for the promotional materials and the website since the day it launched. Click here to see it.