Recent work

I spent several years copywriting primarily for consumer and technology products (Nippon Paint and DiGi Telecommunications). I work closely with the client’s marketing and product teams to develop website content, advertising, leaflets and other promotional material.

Here are some recent samples. Click on each image to find out more.

  • is a biotechnology website for a specialised distributor for animal feedstuff and specialised fats. I developed the copy for their company profile and products to make a niche product range easily understood by laymen. Click here to see it.

  • Copywriting for, the website for an animal feedstuff distributor.

  • is a company website for a niche industrial service that protects metal from corrosion. I developed the copy to take the company from a primarily Malaysian market to a worldwide market. Click here to see it.

  • Copywriting for, the website for a metal galvanizing company.

  • nippon odourless is the microsite for a new product by Nippon Paint. The site was written to educate the public about the dangers of formaldehyde in the air which the paint helps to remove. I developed the research and copy for the entire site. Click here to see it.

  • Copywriting for, a Nippon Paint product microsite.

  • is a home nursing service based in Petaling Jaya. I was commissioned by web designers to complete copywriting for the entire website. Click here to see it.

  • Copywriting for, a home-nursing service website.

  • kscKSC Investment Managers is an investment boutique based in Mont Kiara. I re-developed their corporate profile and the copy for all their solutions and strategic plans on their corporate website. Click here to see it.

  • Copywriting for KSC Investment Managers, corporate profile and website.

    DiGi Business

  • digibusinessDiGi Business is a division of DiGi Telecommunications that develops call plans and business solutions targeted at businesses. I have been developing copy and concepts for the promotional materials and the website since the day it launched. Click here to see it.

  • Copywriting for DiGi Business, website and promotional materials.