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I spent several years copywriting primarily for consumer and technology products (Nippon Paint and DiGi Telecommunications). I worked closely with their marketing and product teams to develop website content, advertising, leaflets and other promotional material.
Currently, I specialise in copywriting for company profiles, brochures and websites for a wide range of industries (from financial to IT services, manufacturing to property development and much more). Here are some recent samples. Click on each image to find out more.
Enermax.com.my is a biotechnology website for a specialised distributor for animal feedstuff and specialised fats. I developed the copy for their company profile and products to make a niche product range easily understood by laymen. Click here to see it.
Copywriting for Enermax.com.my, the website for an animal feedstuff distributor
Srinyonya.com.my is a restaurant website for a family-run nyonya restaurant catering to small target market that can appreciate the finest Penang cuisine. I developed the copy for their company profile and menu items. Click here to see it.
Copywriting for Srinyonya.com.my, the website for popular nyonya restaurant in Petaling Jaya
MegaGalvanizer.com is a company website for a niche industrial service that protects metal from corrosion. I developed the copy to take the company from a primarily Malaysian market to a worldwide market. Click here to see it.
Copywriting for MegaGalvanizer.com, the website for a metal galvanizing company
Aircare.com.my is the microsite for a new product by Nippon Paint. The site was written to educate the public about the dangers of formaldehyde in the air which the paint helps to remove. I developed the research and copy for the entire site. Click here to see it.
Copywriting for Aircare.com.my, a Nippon Paint product microsite
Hnp-Mobilenursing.com is a home nursing service based in Petaling Jaya. I was commissioned by web designers to complete copywriting for the entire website. Click here to see it.
Copywriting for Hnp-mobilenursing.com home nursing service website
KSC Investment Managers is an investment boutique based in Mont Kiara. I re-developed their corporate profile and the copy for all their solutions and strategic plans on their corporate website. Click here to see it.
Copywriting for KSC Investment Managers corporate profile and website
DiGi Business is a division of DiGi Telecommunications that develops call plans and business solutions targeted at businesses. I have been developing copy and concepts for the promotional materials and the website since the day it launched. Click here to see it.
Copywriting for DiGi Business website and promotional materials
Pantaipanorama.org is a community website for an upmarket condo in Bangsar South. I completed copywriting, web development and design work for the entire website. It includes a downloads section for management documents, a photo gallery and a community forum. Click here to see it.
Copywriting and web development for Pantaipanorama.org community website
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