How to Convince Your Bosses Your Website Needs a Re-write

A poorly-written website poses real challenges to marketing your business, especially when you consider that over 70% of all B2B buying cycles start with an internet search. Websites are also a source of information for potential recruits to your workforce. 80% of successful hires say they looked at the company website before the interview. But…

Before You Setup Your Next B2B Trade Show Booth, Read This

Most Malaysian businesses that exhibit at trade shows do very little to set themselves up for success. That’s because, shockingly enough, they don’t know what success looks like. They’re too used to the idea that trade show organisers sell them on — that if you build a booth at the show, buyers will come. That…

Marketing Opportunities That Malaysia Manufacturers Always Miss

I talk to a lot of manufacturers in Malaysia to help them create their company profiles and describe their core competencies on their websites. But I realise that inbound marketing (i.e. where you let prospects find you rather than you go out to find prospects) is the full extent of their marketing efforts. If all…

5 Ways to Exploit the Curiosity Gap for Engaging Marketing Emails

It’s undeniable that clickbait works. It exploits the “curiosity gap” between what we already know and what we want to know. But as marketers, we hesitate to use it for fear of losing brand credibility. So we developed a writing style we call “Newsbait”. It entices readers with the promise to fill their curiosity with…

How Malaysian Businesses Sabotage Their Own Marketing Communication

Recently, I had the opportunity to develop the messaging for a livestock fats and feedstuff supplier in Malaysia. As I examined the websites of other local suppliers, I came across several examples of how businesses sabotage their own marketing communication. These are not isolated to the feedstuff industry, but are mistakes that most businesses make….

5 Copywriting Mistakes to Avoid for Kindergarten Website Owners

Parents in Malaysia are a pretty savvy bunch and will probably go through many websites and brochures before they settle on a place for their kids. So you need to up your game if you want to compete with other kindergartens on the internet. Here are the top 5 mistakes to avoid on your kindergarten…